How to fix multiple (or missing) H1 headings

AI Search Score checks that each page has exactly one <h1>. Not zero, not several — one.

Why this matters

The H1 is the single most important “what is this page about” signal in your HTML. One clear H1, followed by a logical H2/H3 hierarchy, gives engines and agents an unambiguous outline. Multiple H1s split that signal; no H1 leaves them guessing.

How to fix it

The most common cause in WordPress is the theme outputting the page title as an H1 and your content containing another H1 block. To fix:

• In the editor, make sure your content’s top heading is an H1 only if the theme doesn’t already output one — otherwise make your content headings start at H2.
• If your theme outputs the page title as H1 (most do), your content blocks should use H2 for main sections, H3 for sub-points.
• If there’s no H1 at all, ensure the page title is rendered as an H1 by the theme, or set your top content heading to H1.

How to check it worked

Re-scan. “Exactly one <h1>” should turn green. You can also view source and search for “<h1” — there should be exactly one.

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