How to add knowsAbout — the underused signal that tells AI what you know

AI Search Score checks whether your Organization or LocalBusiness schema includes a knowsAbout property. Most sites omit it — which is exactly why adding it is such an easy advantage.

Why this matters

knowsAbout lists the topics your business genuinely has expertise in. For AI engines trying to decide which source to cite on a topic, an explicit “this entity knows about X, Y, Z” is a strong disambiguation signal — it helps them connect your brand to the subjects you actually cover. It’s one of the highest-leverage, least-used structured-data signals in 2026.

How to fix it

Add a knowsAbout array to your Organization (or LocalBusiness) schema. Use real topics you cover — not keyword stuffing. Honesty matters here: list what you actually do.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://example.com/#organization",
  "name": "Your Business",
  "url": "https://example.com/",
  "knowsAbout": [
    "Your main topic",
    "A specific service area",
    "A related specialty",
    "Another genuine area of expertise"
  ]
}
</script>

If you already have an Organization block, just add the knowsAbout array to it rather than creating a second Organization (you should only have one).

How to check it worked

Re-scan. “knowsAbout topics on business entity” should turn green. Keep the list genuine and specific — five to eight real topics beats twenty vague ones.

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