Freshness & issue governance
Last updated:
Stale or contradicted information erodes trust. AI engines favour brands whose information is current and internally consistent. “Issue governance” means correcting wrong or outdated information before it spreads.
Why this matters
This is partly L1 (we can read your dates and visible stamps) and partly L2 (consistency across the wider web). Out-of-date claims that contradict your other listings quietly undermine trust.
How to improve it
- Keep a real, visible “last updated” date and a genuine
dateModified. - Refresh key pages on a cadence — the roughly 90-day relevance window is a useful rhythm.
- Fix outdated prices, hours and claims promptly.
- Resolve contradictions between your site, your Google Business Profile and directories.
How to check it worked
Re-scan — Freshness should hold green. Confirm your dateModified and visible date are recent and real.
An honest caveat
Dates must reflect real updates. Backdating or faking freshness is exactly what this dimension guards against — a genuine updated stamp only, never a cosmetic one.
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