How to add a meta description that earns the click
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AI Search Score checks for a meta description of a sensible length (roughly 70–165 characters). It’s the summary that appears under your title in search results.
Why this matters
The meta description is your pitch in the search results — the line that persuades someone to click you rather than the result above or below. It also gives engines a concise, human-written summary of the page. Too short and it’s wasted; too long and it’s truncated mid-sentence; missing entirely and the engine picks a random snippet for you.
How to fix it
Meta descriptions can’t be set from page body content — they live in the <head>, so you need your SEO plugin to add them. Any SEO plugin handles this (Slim SEO, Yoast, Rank Math, AIOSEO):
- Edit the page, find the SEO plugin’s meta box, and write a description in the 70–165 character range.
- Make it specific to the page and benefit-led — what the reader gets, not just what the page is.
- Include the key term naturally; don’t stuff keywords.
If you don’t have an SEO plugin installed, that’s the first step — without one, there’s nowhere for the meta description to go.
How to check it worked
Re-scan. “Meta description present and well-sized” should turn green, showing the character count. View source and confirm a single <meta name="description"> with your text.
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